How To

5 steps for a high-speed website

One of the main issues that concerns people in relation to the performance of their page, is how they will be able to make it faster with a good web hosting. If you maintain a website, in addition to SEO, its content and aesthetic presence, its loading speed is an additional very important parameter, in which you will need to put a lot of weight.

The reason? According to research, a slow site is associated with dissatisfied customers, increased bounce rates and reduced conversions. Respectively, increased response speed implies immediate and effective management of the page via FTP or the control panel for the administrator himself, higher conversion rates, while it can positively affect the SEO of the site.

Most important of all, however, is that a faster navigation experience is achieved for the visitors of the page. Fast navigation experience = satisfied visitors / customers. For all the above reasons, then, improving the speed of a site is a key priority for an administrator. If it is not already included in your priorities, we suggest you to include it immediately and for this reason in today’s post we will see together some practices with which you can start, in order to make your site faster!

1. Choose a web host that will offer you fast response speeds

Already from the foundations of your site, the basics must be right in order to then be able to build a strong online presence. Both the web host you choose to host your site and the hosting package you buy can greatly affect loading time. It is important to know which audience of visitors you want to target in order to choose your host country. Apart from the country, it is also good to give weight to the technologies and the structure of your hosting services. For example, the use of SSD Caching technology or external database servers by the hoster, can significantly help to achieve faster management and loading times for the site.

2. Choose a light and fast theme

Even if the theme you have chosen for your site meets your personal requirements to the maximum, before you install it it would be good to check what effect it can have on the speed of your page. How can you do that? Using a tool like Pingdom, you can control the speed of the page that contains the demo of the theme you are interested in. This way you will get a good idea of its performance, since you will be able to see the speed at which it loads, when it is completely empty. At the same time, make sure you read the reviews of the themes you have chosen, as they can give you an indicative picture of the performance or any problems of delay, before you finally spend time testing them.

3. Use a CDN (Content Delivery Network) service

Is this the first time you hear about this service? Time to make it part of your daily routine! Through the CDN, the static files (eg JavaScript, CSS, images, etc.) of your site are hosted on a wide network of servers around the world. Thus, every user who visits your site, is served by the nearest, geographically, server and therefore achieves the shortest response. In this way, you improve the loading speed and consequently the end user experience.

4. Install a caching plugin

By using the cache, you have the ability to save a static HTML version of your site, so that at each new visit by users not to reload all the PHP scripts and make calls to the database, but the static files are served from the cache. In this way, you save resources and instantly increase the loading speed! In case your site is made in WordPress, you can try the W3 Total Cache that we use in the TopHost blog.

5. Optimize your images

The speed with which your site will load is greatly influenced by the images on each page. The size and type of the file is crucial for its smooth operation and achieving ideal loading speeds. Make sure you optimize your images before uploading, so that they load quickly and have the best possible quality. Name them according to the SEO rules we have discussed in the past and install a plugin that does automatic resize.

Alternatively, if you do not want to burden your dashboard, you can use online resizing tools, such as JPEGmini that offer a great result. Clear the plugins you use Clearing the list of your plugins not only enhances the security of your site, but also its speed. First of all, it would be good to take a look at your list and delete the plugins / extensions that are inactive and you think will not be useful in the future.

Then, if you maintain a WordPress site, use P3 to check which of the plugins you have enabled are likely to delay loading your site and do some research so you can replace them. Finally, note the plugins that have been updated for a long time by their creators and choose which ones can also be replaced. Keep in mind that there is no ideal number for plugins on a site. It is definitely better to keep a small number, but if there are many that you need for its operation, make sure they are always up to date and do regular checks on their performance.

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